Be known for the right thing, in the market where it's worth most.
A 2-3 hour strategy session defines your value proposition and the markets that will pay for it. Then your CV, LinkedIn, executive bio and one-page networking CV are all written to say it. One Executive Transition Coach, start to finish. By consultation only.
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A senior consultant will call you personally. Prefer to start smaller? Request a free executive CV assessment
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It's never been harder to make a senior move on reputation alone.
Economic uncertainty, cost pressure and AI have changed how organisations appoint leaders. More executives are on the move, fewer roles are opening, and the ones that do are filled quietly. If your search feels slower than it used to, it isn't you. The market has shifted.
of executive roles are never advertised, so the best opportunities are filled before most candidates hear about them.
executive careers advanced globally, including leaders across New Zealand.
"There are fewer roles, and more people going for them."
Employers have paused hiring while more executives test the market. Every senior opening now draws a deep, experienced field.
"My role was restructured out from under me."
Cost-out programmes are merging portfolios and removing layers. Capable leaders are back in the market sooner than planned, without a strategy ready.
"The good roles are gone before I hear about them."
Cautious boards hire people they know, or people a trusted search firm puts in front of them. Many senior roles are never advertised.
"I apply and hear nothing back."
Automated screening and high volumes mean recruiters spend seconds on each profile. If your value isn't obvious immediately, you aren't seen.
"The process drags on for months."
More rounds, more stakeholders, more second-guessing. Candidates without a clear, consistent story fall away along the way.
"Everyone inside knows what I've done. Nobody outside does."
After years delivering inside one organisation, your reputation lives with people who already know you. To the wider market, you're largely invisible.
Experience isn't a brand. Positioning is.
Most senior leaders can list what they've done. Far fewer can say, in one sentence, what they're known for and why it matters to the organisation they want to join. Without that, every document becomes a summary of duties.
Executive Brand starts there. We define your value proposition and the market where it's worth most, then write every document, from your CV to your networking CV, to carry the same message.
Seven steps from where you are to where you're going.
Executive Brand covers steps I, V and VI: your target market and value proposition, then your CV, executive bio, networking CV and LinkedIn written on them. Add the market maps and a transition strategy with Executive Strategy at any point.
Define your target market
We pin down the roles, sectors, organisation types and locations where your experience commands the most value, and articulate the value proposition that sets you apart in them.
Identify the recruiters in your space
We map the executive search firms and specialist recruiters who place leaders at your level in your sector, down to the individual consultants worth knowing.
Identify the companies in your space
A researched target list of organisations that fit your market, so you can approach the right ones directly instead of waiting for them to advertise.
Create your personal transition strategy
A written plan for your move: how you'll position yourself, which channels you'll use, who you'll approach and in what order.
Create your documents
Your executive CV, executive bio and networking CV, each written for a different reader and built on the same value proposition.
Brand your LinkedIn
Your profile rebuilt so recruiters find you in search, and see the same leader they'll read about in your CV when they do.
Opportunity sourcing and outreach
We flag opportunities in your market before they're advertised, position you for each one, and use our connections to reach the right search consultants and decision-makers early. When a role does go to market, your coach tailors your application, so you're never going it alone at the moment it counts.
Four programmes. Each with a different job.
Profile gives you the documents, Brand the positioning and Strategy the plan. Transition puts that plan to work, with us alongside you for six months. Strategy gives you the map. With Transition, we walk it with you.
Executive Profile
Your documents. For leaders with a clear target who need their CV and LinkedIn done properly.
Executive Brand
Your positioning. For leaders who need to define what they're known for, and where it's worth most.
Executive Strategy
Your plan. A map of who to approach and how, for leaders ready to run their own search.
Executive Transition
Your campaign, run with you. Six months of us sourcing, positioning and approaching the market alongside you.
Your positioning, and every document built on it.
Every piece is written by one coach who knows your story, so nothing contradicts anything else.
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What changes once you're positioned properly.
You stop describing what you've done, and start being known for what you do best.
A clear value proposition
You can explain in one sentence what you're known for and why it matters to the organisations you're targeting.
The right market
You know which sectors, organisations and roles value your experience most, and why.
One story, told everywhere
Your CV, bio, networking CV and LinkedIn all say the same thing, in the right format for each reader.
Something to hand over
Your executive bio and networking CV make it easy for your network to introduce you and pass your name on.
Seen at the next level
You're positioned as the leader you're becoming, not the role you have now.
Found by the right recruiters
Your LinkedIn profile is written to appear when search consultants search for leaders in your field.
You'll never be a ticket number here.
I lead our executive services in New Zealand. Senior leaders deserve the same calibre of advice they'd expect from their own advisers, not a template and a turnaround time. That's the standard I hold every engagement to.
Every client works with one Executive Transition Coach. That same person defines your market, maps the search firms and companies that matter, writes every document and stays with you through your applications.
We cap the number of executive clients we take on at any one time, because this work can't be rushed. And if we don't think we can help you, we'll tell you on the first call.
Matched to a senior specialist in your field.
Consultants who know your sector, its search firms and the language its boards use.
Katie
Ashleigh
Kerri
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Leah
Exclusive by design.
By consultation only
Every engagement starts with a consultation: 90 minutes for Executive Profile, or a 2–3 hour strategy deep dive for Brand and above. We only take you on if we're confident we can help.
A capped client roster
We limit the number of executive clients we work with at once, so yours receives the time it deserves.
One coach, end to end
One Executive Transition Coach, a senior specialist in your field, handles your strategy, documents and LinkedIn. No hand-offs.
Confidential and discreet
Whether you're employed, exploring quietly or between roles, your search stays private.
In less than 2 hours after presenting it to Executive Search firms, I had 2 interviews scheduled. I even had a comment from one of the recruiters telling me it was the best designed and presented cv he had ever seen!
“After spending 20 years with the same company, progressing to director level, I found myself at a crossroads. … He reminded me of the strength of my career and positioned me in the best possible light to prospective employers.”
“Working at a general manager level, I wasn’t sure what to expect … Ange was incredible and could really change the language and frame the key successes and highlights in a way I didn’t think was possible.”
Rated 4.9 from 739 reviewsRead more reviewsBuilt for leaders at a turning point.
Need a market map and a plan of approach as well? Look at Executive Strategy, or compare all four programmes.
Questions executives ask us
How much does the programme cost?
Fees depend on the programme and the level of support you need, and are confirmed at your consultation, once we understand your goals. Executive Transition runs for six months, and payment options are available. Interview coaching is quoted separately. We'll recommend the right level on your consultation call, with no obligation to proceed.
Can I start smaller and upgrade later?
Yes. Executive Profile covers your CV and LinkedIn. You can add Executive Brand, Strategy or Transition at any point, and your coach carries on from where you left off.
What's the difference between Strategy and Transition?
Executive Strategy gives you the plan: your market, the search firms and companies that matter, and how to approach them. You run the search with it. Executive Transition puts that plan to work with you for six months. We flag opportunities before they're advertised, position you for each one and make the early approaches alongside you.
Is interview coaching included?
Interview coaching is a separate service that can be added to any programme, including Executive Transition. It's run by video with your coach and built around the specific role in front of you.
How is this different from an executive CV?
An executive CV is one document. Executive Brand starts with your positioning, your value proposition and target market, then builds your CV, bio, networking CV and LinkedIn around it. If a CV is all you need, see our Executive CV service, or compare all four programmes.
How long is the consultation?
Executive Profile starts with a 90-minute CV consultation. Executive Brand, Strategy and Transition start with an in-depth strategy session of two to three hours.
Who will I work with?
One Executive Transition Coach who specialises in your field, from the first consultation to the final document. A department manager oversees quality at every stage.
Is it confidential?
Completely. Whether you're employed and exploring quietly or between roles, your details, documents and search activity are never shared without your permission.
Do you guarantee I will land a role?
No one can honestly guarantee an executive appointment. What we give you is a clear target market, a map of who controls access to it, and a brand that makes you the obvious candidate when your name comes up.
Do I need to be near one of your offices?
No. Consultations are run by phone or video with the best consultant for your profession, wherever you are.
Be known for the right thing.
A private conversation about where you are and where you want to go. We'll tell you honestly whether Executive Brand is the right fit.